Advertisements For The Same Product Essay - 1484 Words

Advertisements for the Same Product Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company’s products and/or services to probable customers. In most cases, medium and large companies use advertisements to promote their products and/or services while focusing on creating assumption among customers that will lead to purchase. While companies use advertisements to market their product and/or services, advertisements of the same product may vary depending on various factors. This difference is characterized by varying language, images, and sounds that focus on making the product desirable and appealing. Considerations When Designing Advertisements Generally, big companies or businesses utilize advertisements in attempts to reach markets and target audience through product appeal. Advertisements are basically part of daily life given the prevalence of adverts across television, radio, and newspapers among others. Companies and businesses create adverts that are specifically targeted to appeal to certain groups of people or niche markets. In addition to spending a huge amount of money researching where the target audience is, they also focus on ensuring that theShow MoreRelatedResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1392 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interestRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1386 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest toRead MoreCompare and Contrast Two Ads Essay982 Words   |  4 PagesAdvertisements in Technology Leo Burnett, a famous advertising executive, states that â€Å"Good advertising does not just circulate information. It penetrates the public mind with desires and belief (thinkexist.com).† How effective an advertisement is in getting the new company and its products and services to the world can be measured with the publicity of products that Dell Incorporation has provided. It has not been a long time since the Dell Incorporation was first founded. Dell IncorporationRead MoreAdvertising : The Purpose Of Advertising And Advertising941 Words   |  4 PagesThe main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. 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One important niche product line is the handbag which is part of the products that companies sell throughRead MoreAdvertisement Manipulation963 Words   |  4 PagesAdvertising Manipulation Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, theRead MoreUse Of Humor And Its Effect On Society1009 Words   |  5 PagesSome advertisements use humor to make the viewers want to rematch the advertisements and enjoy it as it gives off positive feelings. In other occasions, ads like Spotify create a negative atmosphere to provoke the person to buy a Spotify membership since Spotify repeats the same advertisement every thirty minutes of free music that is played. These two types of techniques are useful and effective since they drill the commercial’s purpose in the individual’s mind even though they might receive differentRead MoreRole Of Advertising On Consumer Emotion Management1341 Words   |  6 Pagesdeciding whether they want to purchase products, which is given an importance to by many authors (Grant et al., 2012;Belanche et al., 2013). However, this paper has its own advantages that stresses the importance of emotion when consumer intends to develop behavioural intentions and prefectural thinking. According to the content of this paper, emotion has become an essential element to affect consumer’s decisions. Company who wants to make advertisements should consider consumer emotion and apply